I’m not going to bore you for long with the most questionable decisions of the past, such as the counterintuitive marketing language used between the ‘new iPad’ (iPad 3), the 'iPad with Retina Display' (iPad 4) and the subsequent iPad Air, or instances where iPad Minis eclipsed their bigger brothers in specs or numbers.

I would in fact go further and lament that it's been a sticky mess, lacking direction and - more reprehensibly - common sense. And regrettably up until mid 2017, Apple has not made any of that easy for us. That is of course besides all the other important product specifications (camera, Apple Pencil compatibility, etc.) every informed customer should be able to easily grasp for each iPad available, before ultimately pouncing for the most suitable choice. iPad 3 to iPad 4 in the same year of 2012, also iPad Mini) and too much tinkering with suffixes in the name (Air, Pro, Mini, blank) had diluted and complicated the iPad brand, so much so that large numbers of customers must have struggled to stay on top of what’s the latest tablet product on Apple’s shelves.īy the same token, even if some customers were in the know about what the factual successor to their beloved iPad Air 2 is, most would understandably be hard pressed to remember which of Apple’s iPads is the most or least powerful in the mix, or how they all compare to each other in terms of pricing. Factoring out the formative years of iPad shortly after its birth in 2010, too many incremental releases (e.g.

And we know now that at Apple, the iPad line-up was not intuitively streamlined until WWDC 2017.

Wwdc 2017 mac pro